Choosing both can be a good idea!
Businesses sometimes assume that they have to choose one or the other, when in reality, they can and should choose both. Print marketing is tried and tested. Few advertising strategies are as authentic and original as printed materials. Digital marketing is fast, effective and affordable, especially when reaching a global audience.
By using both methods, you can reach highly targeted individuals and create lasting impacts. Determining the context, the campaign, and your target audience will help you identify how to split ad dollars between print and digital advertising. Don’t base your decisions on which options are cheapest — base your decisions on what works best to reach your top consumers.